OpenAI has announced a significant expansion of its advertising ecosystem, introducing "Sponsored Agents" to facilitate interactive, AI-driven consumer engagement. Currently being tested with select advertisers in the United States, these agents allow users to transition from an advertisement into a dedicated, clearly labeled conversational interface to ask specific product questions, separate from their primary ChatGPT session. To streamline campaign management, OpenAI is integrating natural-language prompting into the Ads Manager plugin, enabling advertisers to generate campaigns from briefs or websites and receive performance recommendations. New AI creative tools within Ads Manager offer automated copy and imagery suggestions based on landing page context, alongside an opt-in feature for AI-powered text customization that adapts headlines and translates copy to match user preferences. Furthermore, OpenAI is expanding its reach through strategic integrations with HubSpot and Shopify. US-based Shopify merchants can utilize the Shopify Catalog to launch campaigns immediately through the ChatGPT Ads app, with international availability scheduled for September 23 in supported markets. Meanwhile, HubSpot users can manage ad accounts and lead follow-ups directly within their CRM. These updates aim to transform advertising into an AI-native experience by reducing operational friction for businesses while providing deeper product exploration for users.