Meta has faced scrutiny following the release of its new AI agent, Muse, which has successfully claimed the @Muse social media handles previously held by the English rock band Muse. The band, which has held the @muse moniker on Instagram and X for years, saw its usernames changed to @museband on both platforms between June and July 2026. This transition caused technical complications during Meta's official unveiling of the AI agent, as initial posts from Mark Zuckerberg and other executives inadvertently tagged the band's account due to what was described as a bug. This incident mirrors previous patterns where Meta secured high-value handles around major product launches, such as acquiring the @Meta Instagram handle from an independent motorcycle magazine in 2021 and seizing the @threads handle from American Threads in 2023. While Meta maintains that users are permitted to change their usernames, the company has remained silent on the specific mechanics of these transfers. The situation highlights ongoing concerns regarding how large platforms manage username ownership, especially when corporate interests conflict with established entities, including the band whose lyrical themes often critique technological social oppression.

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