Indie developers are increasingly reluctant to share early builds of their games after observing that AI‑assisted coding tools can rapidly reproduce gameplay concepts and visual styles. Alliance Arts postponed the public demo of its demon‑themed Russian‑roulette drinking title Drunken Goddess Reflex, which was originally slated to debut alongside Steam Next Fest on October 19 2026, citing fears that the demo’s assets could be ingested by AI generators and cloned before the official launch. The studio now intends to distribute the build only through closed sessions where participants agree to strict streaming and posting limitations. Similar apprehensions were expressed by Lucas Pope, creator of Papers, Please, who noted on an April podcast that he avoids discussing works‑in‑progress because he worries they will be “slurped up” by AI or copied by others. In March, Freya Holmér posted a video of a Tetris‑style prototype featuring a central rotating pivot; within days, multiple AI‑generated “vibe‑coded” replicas of the mechanic circulated online, making the core idea playable before Holmér could release her own version. These incidents illustrate how generative AI is accelerating the cloning pipeline, prompting developers to adopt more guarded disclosure practices.